Marketing Your Library by Carol Smallwood download in pdf, ePub, iPad
It is concluded that the modern libraries are information markets and the library users are consumers of information. Relationship To measure customer satisfaction, the relationship between the customer and the library must be understood. It is a type of organization whose key activities are analysis, interpretation, synthesis, evaluation and repackaging of information or numerical data.
Experienced organizations have learned that it is not their opinion that matters most regarding whether their product is needed or not. Marketing is the wide range of activities involved in making sure that you're continuing to meet the needs of your customers and are getting appropriate value in return. Before you learn more about marketing in the many links later on below topic, you should first understand what marketing is, because the topic is so often misunderstood. Marketing place emphasis on the target market's consumer's needs and desire rather than on the producer's preferences. Libraries are virtual as well as physical spaces now and the possibilities in both these worlds are endless.
Far too often, that lesson comes from painful experience. Due to explosion of information at global level, the more information available in the market, therefore management of libraries is necessary to meet information needs of users. These organizations have learned that they might not know what they don't know about their customers.
Marketing seeks to bring about voluntary exchange. Customers are the most important people to be served in library and information centers.
Cost includes price and non-monetary cost as time, energy and efforts. Indian Institute of Management. It has to shed the image of a highly fortified storehouse of knowledge guarded by staff and security devices, a treasure house where the borrower is a nuisance or a potential thief. We should deal with a smile to the users. Philosophically, users are the central entity in every type of libraries.
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